This January, edutainment was used by Waverley Council in an effort to prevent smokers from butting their cigarettes on the beach without resorting to fining them. As part of the campaign a chalk artist was contracted to draw pictures with messages on the promenade at Bondi Beach, complementing the official ‘No smoking on beach’ pavement signs. You can see one of these large yellow stencils in the background of this photograph.
Three days later, after a battering by weather and feet, the chalk artwork was looking a little the worse for wear but it had already done its job, attracting coverage in newspapers like the Sydney Morning Herald, and probably also being passed around on social networks via tourist cameras and mobile phones. Â Â
In an article recently published, I talk about the way in which old-fashioned street art is used by advertisers as a starting point to disseminate their messages across a wide spectrum of new media.
Hicks, M. 2009. Horizontal billboards. Continuum: Journal of Media and Cultural Studies 23 (6):765-780.

I figured this sign was not meant for me. Some private joke or invitation, but still I was intrigued. Sat 1st? Yes, I got that – the previous Saturday was August 1st. Queen Street? King Street? Crown Street? No streets of that name anywhere near this spot, the corner of Ross and Hereford Streets, Forest Lodge (Glebe). And as for the upbeat insect? Â No idea.
I love Lu Xun Park. It’s in Hongkou, Shanghai, and is my most favourite place on earth at the moment. Everything happens here – there is dance, tai chi, singing, talking, and sitting. Lovely, to me, and I can’t even speak Chinese.
Sometimes migrant workers write their story on the ground asking for help. They come to the city from rural areas and often have trouble finding work. The second photograph was taken after rain had blurred a woman’s story about her current living situation.
Apart from a failed first year university class (and my weekly trash TV fix of Bones) I don’t really have any experience in the field of psychology, so I’m only making a vaguely educated guess when I say that the author/illustrator of this work is probably a paranoid schizophrenic. 
Arrow chases are the urban version of Hare and Hounds. Kids chalk arrows on the pavement instead of leaving paper trails, and Hash House Harrier clubs sometimes write esoteric instructions beside their arrows. I spotted the ‘Walkers’ arrow near Stanmore Station.
Sydney’s most famous pavement graffitist was Arthur Stace, a reformed no-hoper who walked the city’s streets writing the single copperplate word ‘Eternity’,
A friend has suggested to me that angry people write on the pavement because they want to be trampled on. I’m not so sure.