Sydneyâ€™s most famous pavement graffitist was Arthur Stace, a reformed no-hoper who walked the cityâ€™s streets writing the single copperplate word â€˜Eternityâ€™, Â after being dramatically converted to Christianity in the 1930s. Some years after his death in 1967, Sydney artist Martin Sharp adopted his chalked word and began incorporating it into prints, posters, tapestries, postcards and T-shirts. Thanks to Sharpâ€™s thirty-year Eternity industry, what was originally a religious message has become a product of popular culture. In 2001 â€˜Eternityâ€™ in Arthur Stace script was registered as a trademark by the City of Sydney because of its â€˜iconic value â€¦ to the people of Sydneyâ€™.*
A replica of Staceâ€™s one-word sermon is preserved in metal near a fountain below Town Hall Square.Â Unfortunately is it is hidden from most people except the patrons of a cafÃ© whose outdoor chairs and tables surround it. It was raining the day I took this photograph â€“ the cascades off the cafÃ© umbrellas matched the cascading fountain.
Every now and then I come across ‘Eternity’ written in chalk by someone trying to imitate Stace. And aÂ stencil artist in Melbourne has used the form of Stace’s word to write ‘Optimism’ on the pavements there.
(* I have written about chalk and pavement writing in â€˜The Eternal Cityâ€™, Meanjin 65(2), 2006, pp.139-146).