{"id":311,"date":"2010-01-31T08:15:18","date_gmt":"2010-01-30T22:15:18","guid":{"rendered":"http:\/\/www.meganix.net\/pavement\/?p=311"},"modified":"2010-01-31T08:15:18","modified_gmt":"2010-01-30T22:15:18","slug":"bondi-butts","status":"publish","type":"post","link":"https:\/\/www.meganix.net\/pavement\/2010\/01\/31\/bondi-butts\/","title":{"rendered":"Bondi butts"},"content":{"rendered":"

\"\"<\/a>This January, edutainment was used by Waverley Council in an effort to prevent smokers from butting their cigarettes on the beach without resorting to fining them. As part of the campaign a chalk artist was contracted to draw pictures with messages on the promenade at Bondi Beach, complementing\u00c2\u00a0the\u00c2\u00a0official \u00e2\u20ac\u02dcNo smoking on beach\u00e2\u20ac\u2122 pavement signs. You can see one of these large yellow stencils in the background of this photograph.<\/p>\n

Three days later, after a battering by weather and feet, the chalk artwork was looking a little the worse for wear but it had already done its job, attracting coverage<\/a> in newspapers like the Sydney Morning Herald, and probably also being passed around on social networks via tourist cameras and mobile phones. \u00c2\u00a0\u00c2\u00a0<\/p>\n

In an article recently published, I talk about the way in which old-fashioned street art is used by advertisers as a starting point to disseminate their messages across a wide spectrum of new media.<\/p>\n

Hicks, M. 2009. Horizontal billboards. Continuum: Journal of Media and Cultural Studies<\/em> 23 (6):765-780.\"\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

This January, edutainment was used by Waverley Council in an effort to prevent smokers from butting their cigarettes on the beach without resorting to fining them. As part of the campaign a chalk artist was contracted to draw pictures with messages on the promenade at Bondi Beach, complementing\u00c2\u00a0the\u00c2\u00a0official \u00e2\u20ac\u02dcNo smoking on beach\u00e2\u20ac\u2122 pavement signs. You <\/p>\n

Read More<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34,27,47],"tags":[122,120,3,124,20,7],"class_list":["post-311","post","type-post","status-publish","format-standard","hentry","category-advertising","category-chalk","category-stencils","tag-advertising","tag-chalk","tag-graffiti","tag-public-art","tag-stencil","tag-sydney"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t