Posts Tagged advertising
Newtown
Posted by megan in advertising, chalk, city, furniture, personal notices, stencils on 22 July 2011
'I have a dream' Square, King Street, Newtown, 2008
A while ago I came across this description:
King Street, Newtown is always more or less busy, but on Saturday night it is seen at its best and brightest. Fancy a double line, more than a mile long, of brilliantly lighted shops; and “side-walks” so inconveniently crowded that it is often a matter of some difficulty to push one’s way through the throng of people on business and on pleasure bent.
The description seems fairly accurate to me, although it does not mention the vehicles that crawl up and down King Street on a Saturday night while their occupants ogle the crowds on the footpath. But that would be because this passage comes from an article in the June 1889 issue of the Sydney Illustrated News. King Street has been a commercial success for more than 150 years while the demographics of Newtown have ebbed and flowed.
Readers of this blog will have noticed that many of the pavement graffiti examples that I mention were photographed in Newtown. There are two main reasons for this – I live close by; and Newtown is a hub of graffiti activity. In fact, it was small esoteric stencils on the footpaths of Newtown that sparked my interest and prompted me to start my collection of pavement graffiti photographs in 1999.
Stencil publicising The Blair Witch Project movie, King Street, Newtown, 1999
Newtown was incorporated as a municipality in 1862. Cast iron roof-water outlets set into the kerb In King Street still bear the letters NMC, even though Newtown Municipal Council ceased to exist in 1949. These days part of Newtown is included in the City of Sydney, while the remainder falls within the Marrickville local government area.
Roof water outlet to gutter with embossed letters ‘NMC’, King Street, Newtown, 1999
I have discovered that this kind of information and much more is available on the Newtown Project website, which has been created by the City of Sydney Archives and various volunteers to bring together historical information about the Municipality of Newtown. The information ranges from Council Minutes to the history of the street-art group Unmitigated Audacity, whose works included the I Have a Dream mural. There is a self-guided walking tour and plus lots of early photos of Newtown streets, buildings and people – and contemporary photos as well. Definitely worth a look.
Elephants on parade
Posted by megan in advertising, animal life, bicycles, city, mysteries, signs & symbols, stencils, territoriality on 30 April 2011
Shared path, College Street at Whitlam Square, Sydney, 2011
The relationships between cyclists, motorists and pedestrians are fraught and while some people are pleased with the new cycle lanes and shared pathways being installed by the City of Sydney, others are not. So it’s nice to see that some people have managed to keep their sense of humour. Congrats to the anonymous stenciller for this embellishment of a sign on the corner of College and Liverpool Streets, and thanks to the good sports in the Cycling Strategy department at the City of Sydney for drawing it to my attention.
And while pondering the similarities (if any) between an elephant’s thick skin and the wrinkled greyness of the asphalt, I thought I’d dig out a couple more pavement pachyderms from my archives.
Elefant Traks music label, King Street, Newtown, 1999
Asphalt elephant, Queens Parade, Wolllongong, 2003
Nabbed on the footpath
Pavement advertising in Sydney has moved on since 1904. In that year bootmaker Joe Gardiner was nabbed by the police for whitewashing advertisements for his shop on the asphalt in Oxford Street near the entrance to Hyde Park. Joe’s fate is recorded in a correspondence file in the City of Sydney archives.
These days the footpath is a billboard, not only for small shops and garage sales, but also for corporations. In recent months NAB (National Australia Bank) has discovered the transgressive frisson of stencilling the pavement. At Sculpture by the Sea in November, advertisements on the Bondi to Tamarama walk made it evident that NAB was a sponsor of the event. On Valentine’s Day in February, city pavements were enlisted in a multiple media campaign announcing that NAB had split up with the other banks (whatever that means). Although these commercially creative works soon faded in the rain, their smeary remains are still visible in some places.
Sculpture by the Sea, Bondi-Tamarama, November 2010. In the background is Lucy Barker's installation 'Sea Cells'.
Defacing the pavement with any kind of marker is still illegal in the City of Sydney but, as I noted in an earlier blog post, perhaps council rangers have given up bothering about graffiti drawn with chalk or quasi-chalk.
Valentine's Day 2011, Newtown Bridge.
You can read more about footpath decoration and pavement advertising in two articles I have written:
Hicks, Megan. 2009. Horizontal billboards: The commercialization of the pavement. Continuum: Journal of Media and Cultural Studies 23 (6):765-780.
Hicks, Megan. The decorated footpath. Dictionary of Sydney.
Arcades
Posted by megan in advertising, city on 15 October 2010
The arcades of Paris (les passages couverts) were a shopping sensation in the 19th century and they are still famous, not least because Walter Benjamin’s great unfinished work The Arcades Project (Das Passagen-Werk) used a study of the arcades as a way of revealing insights into the realities of urban living.
There were some 150 of these arcades built between 1800 and 1850. In their day they offered a treasure-trove to shoppers in Paris away from the weather and the dirty, unpaved streets. Now there are fewer than 20 left, most of them in run-down condition but still offering a variety of shopping and eating experiences. The pavements – or floors – of the arcades carry the story of their decline (or sometimes their revival, as in the case of the almost-glamorous Galerie Vivienne).
In a stretch of the Passage des Panoramas that I photographed parts of the original paving had been replaced by asphalt, but there were some sections of flagstone and a few shops had remnants of the original coloured tiling – a different pattern for each shop, sometimes with the name of the original business spelt out in tiles. Others had rectangles of synthetic carpet outside their premises.
Act Up
Posted by megan in advertising, city, events, protest on 20 September 2010
Rue de la Verrerie
In Paris the pavement is used as a noticeboard, just as it is in other cities. I have seen a number of stencils announcing – or advertising – one thing or another. But SIDA ÇA PLOMBE L’AMBIANCE , usually coupled with a pink ACT UP PARIS stencil, seems to be the most prevalent, although most examples are looking a little the worse for wear.
Roughly translated as AIDS: it weighs down the atmosphere (but I stand to be corrected on this), it is the slogan that Act Up-Paris used at the LGBT Pride March on 26 June this year in an effort to mobilize the LGBT community’s acknowledgment of HIV-AIDS and of people living with the disease.
Rue Vieille du Temple
Bondi butts
Posted by megan in advertising, chalk, stencils on 31 January 2010
This January, edutainment was used by Waverley Council in an effort to prevent smokers from butting their cigarettes on the beach without resorting to fining them. As part of the campaign a chalk artist was contracted to draw pictures with messages on the promenade at Bondi Beach, complementing the official ‘No smoking on beach’ pavement signs. You can see one of these large yellow stencils in the background of this photograph.
Three days later, after a battering by weather and feet, the chalk artwork was looking a little the worse for wear but it had already done its job, attracting coverage in newspapers like the Sydney Morning Herald, and probably also being passed around on social networks via tourist cameras and mobile phones.
In an article recently published, I talk about the way in which old-fashioned street art is used by advertisers as a starting point to disseminate their messages across a wide spectrum of new media.
Hicks, M. 2009. Horizontal billboards. Continuum: Journal of Media and Cultural Studies 23 (6):765-780.
Poke
The Dictionary of Sydney was launched on 4 November 2009. It’s an on-line encyclopaedia of the history of Sydney with new material being added continually. The range of subjects is broad and sometimes surprising. Along with such conventional topics as, say, Governor Lachlan Macquarie or the Japanese Submarine Attack, there are such entries as Drag and Cross Dressing, and The Royal Commission into Noxious and Offensive Trades, and even (ta-da!) Reading the Roads.
‘Poke’ is one of the illustrations for that article. It’s an example where unofficial graffiti – an advertisement for a dance party – has colonised a piece of official pavement graffiti – a zebra crossing. The photograph was taken in Newtown in 2003.
Translation required
Posted by megan in animal life, chalk, mysteries on 29 September 2009
I figured this sign was not meant for me. Some private joke or invitation, but still I was intrigued. Sat 1st? Yes, I got that – the previous Saturday was August 1st. Queen Street? King Street? Crown Street? No streets of that name anywhere near this spot, the corner of Ross and Hereford Streets, Forest Lodge (Glebe). And as for the upbeat insect? No idea.
A month later I found an answer of sorts in Cleveland Street, Surry Hills, some three or four kilometres away. A notice chalked in the same hand for Surry Hills Markets, always held in Crown Street on the first Saturday of the month. So the notice in Glebe was meant for me … and everyone else. But I still don’t get the ant.
Take your pick
Posted by megan in stencils, territoriality on 18 July 2009
The dance party stencils are getting bigger and bolder. Around the middle of June ads for JUST? at Club 77 were sprayed all over inner-west pavements. Those in the know know where Club 77 is.
Within a few days, Skiver TEK had obliterated the JUST? plectrum at Stanmore Station with their own stencil. I guess they had their reasons. But there are still plenty of those big JUST? stencils around.
Arrows
Arrow chases are the urban version of Hare and Hounds. Kids chalk arrows on the pavement instead of leaving paper trails, and Hash House Harrier clubs sometimes write esoteric instructions beside their arrows. I spotted the ‘Walkers’ arrow near Stanmore Station.
AF remembers being on a run with his club some years ago in Melbourne when the arrows petered out near a tram stop. Not knowing what else to do the group of sweaty runners got onto the next tram that came along and rode to the end of the line. There they found that the arrow trail had resumed with the instruction ‘ON ON’.
Arrow chases probably explain many of the chalk arrows you see in the streets, but others are written on the pavement for the benefit of strollers and shoppers, pointing the way to shops, markets and garage sales. These arrows come in all sizes with all kinds of text and embellishment. The ‘Psst – garage sale’ arrow and a set of others like it were in King Street, South Newtown, last year.
