'I have a dream' Square, King Street, Newtown, 2008

A while ago I came across this description:

King Street, Newtown is always more or less busy, but on Saturday night it is seen at its best and brightest.  Fancy a double line, more than a mile long, of brilliantly lighted shops; and “side-walks” so inconveniently crowded that it is often a matter of some difficulty to push one’s way through the throng of people on business and on pleasure bent.

The description seems fairly accurate to me, although it does not mention the vehicles that crawl up and down King Street on a Saturday night while their occupants ogle the crowds on the footpath. But that would be because this passage comes from an article in the June 1889 issue of the Sydney Illustrated News. King Street has been a commercial success for more than 150 years while the demographics of Newtown have ebbed and flowed.

Readers of this blog will have noticed that many of the pavement graffiti examples that I mention were photographed in Newtown. There are two main reasons for this – I live close by; and Newtown is a hub of graffiti activity. In fact, it was small esoteric stencils on the footpaths of Newtown that sparked my interest and prompted me to start my collection of pavement graffiti photographs in 1999.

Stencil publicising The Blair Witch Project movie, King Street, Newtown, 1999

Newtown was incorporated as a municipality in 1862. Cast iron roof-water outlets set into the kerb In King Street still bear the letters NMC, even though Newtown Municipal Council ceased to exist in 1949. These days part of Newtown is included in the City of Sydney, while the remainder falls within the Marrickville local government area.

Roof water outlet to gutter with embossed letters ‘NMC’, King Street, Newtown, 1999

I have discovered that this kind of information and much more is available on the Newtown Project website, which has been created by the City of Sydney Archives and various volunteers to bring together historical information about the Municipality of Newtown. The information ranges from Council Minutes to the history of the street-art group Unmitigated Audacity, whose works included the I Have a Dream mural. There is a self-guided walking tour and plus lots of early photos of Newtown streets, buildings and people – and  contemporary photos as well. Definitely worth a look.

These days the footpath is a billboard, not only for small shops and garage sales, but also for corporations. In recent months NAB (National Australia Bank) has discovered the transgressive frisson of stencilling the pavement. At Sculpture by the Sea in November, advertisements on the Bondi to Tamarama walk made it evident that NAB was a sponsor of the event. On Valentine’s Day in February, city pavements were enlisted in a multiple media campaign announcing that NAB had split up with the other banks (whatever that means). Although these commercially creative works soon faded in the rain, their smeary remains are still visible in some places.

Sculpture by the Sea, Bondi-Tamarama, November 2010. In the background is Lucy Barker's installation 'Sea Cells'.

Defacing the pavement with any kind of marker is still illegal in the City of Sydney but, as I noted in an earlier blog post, perhaps council rangers have given up bothering about graffiti drawn with chalk or quasi-chalk.

Valentine's Day 2011, Newtown Bridge.

You can read more about footpath decoration and pavement advertising in two articles I have written:
Hicks, Megan. 2009. Horizontal billboards: The commercialization of the pavement. Continuum: Journal of Media and Cultural Studies 23 (6):765-780.
Hicks, Megan. The decorated footpath. Dictionary of Sydney.

There were some 150 of these arcades built between 1800 and 1850. In their day they offered a treasure-trove to shoppers in Paris away from the weather and the dirty, unpaved streets. Now there are fewer than 20 left, most of them in run-down condition but still offering a variety of shopping and eating experiences. The pavements – or floors – of the arcades carry the story of their decline (or sometimes their revival, as in the case of the almost-glamorous Galerie Vivienne).

In a stretch of the Passage des Panoramas that I photographed parts of the original paving had been replaced by asphalt, but there were some sections of flagstone and a few shops had remnants of the original coloured tiling – a different pattern for each shop, sometimes with the name of the original business spelt out in tiles. Others had rectangles of synthetic carpet outside their premises.

Rue de la Verrerie

In Paris the pavement is used as a noticeboard, just as it is in other cities. I have seen a number of stencils announcing – or advertising – one thing or another. But SIDA ÇA PLOMBE L’AMBIANCE , usually coupled with a pink ACT UP PARIS stencil, seems to be the most prevalent, although most examples are looking a little the worse for wear.

Roughly translated as AIDS: it weighs down the atmosphere (but I stand to be corrected on this), it is the slogan that Act Up-Paris used at the LGBT Pride March on 26 June this year in an effort to mobilize the LGBT community’s acknowledgment of HIV-AIDS and of people living with the disease.

Rue Vieille du Temple

Three days later, after a battering by weather and feet, the chalk artwork was looking a little the worse for wear but it had already done its job, attracting coverage in newspapers like the Sydney Morning Herald, and probably also being passed around on social networks via tourist cameras and mobile phones.   

In an article recently published, I talk about the way in which old-fashioned street art is used by advertisers as a starting point to disseminate their messages across a wide spectrum of new media.

Hicks, M. 2009. Horizontal billboards. Continuum: Journal of Media and Cultural Studies 23 (6):765-780.